november 2021 - february 2023
RESPONSIBILITIES:
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Led organic social content planning and execution for
5 posts per week, leading up to official launch and post- launch -
Researched and wrote engaging copy for all social posts and graphics
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Managed and engaged community via comment responses and outreach
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Scheduled content to optimize performance according to KPI goals
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Engaged with like-minded brands for monthly social giveaways via Instagram and/or Gleam
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Owned video production from concepting to execution for Instagram Reels
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Built client-facing monthly reports, ensuring accurate data and translating metrics into actionable go-forward growth plans
images right: screenshots of @character.home
SAMPLE CONTENT:
CAPTION:
This is not a drill: Our tool sets, project kits, membership, and more are now available on our website!
CAPTION:
Faucets, like most things, aren’t one size fits all. So if you’re looking to successfully replace yours and want to know what type of faucet to get, you’ll first need to identify what kind of sink you have.
CAPTION:
Not into clichés? Here are some gift ideas for mom that are anything but.
CAPTION:
Been there, done that. What project has its eye on you? Let us know below 👇
CAPTION:
We’re channeling our inner Julia Child —
and you can too! Here are a few reasons
why pegboard is the DIY hack your kitchen deserves. Stay tuned for the next video in this series — we show you the nuts and bolts (well, the screws and spacers!) behind installing pegboard at home.






