rydir

june 2021 - july 2022

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RESPONSIBILITIES: 

• Led organic social content planning and execution for 7 posts per week, aligned with monthly campaigns and proposed content themes

• Owned graphic execution of social-first content form a visual and copy perspective

• Wrote engaging copy for all social posts

• Built ongoing relationships with 5-7 influencers and content creators per month

• Managed and engaged community via comment responses and outreach

• Scheduled content to optimize performance according to KPI goals

• Engaged with like-minded brands for monthly social giveaways via Instagram and/or Gleam

• Wrote engaging copy for 4-5 emails a month, including attention-grabbing subject lines, CTAs, and body copy aligned with KPI goals

• Wrote engaging ad copy for quarterly social ads for Instagram and Facebook

• Owned video production from concepting to execution for Instagram Reels

• Built client-facing monthly reports, ensuring accurate data and translating metrics into actionable go-forward growth plans

images right: screenshots of @_rydir