PLANT X
april 2021 - october 2021
RESPONSIBILITIES:
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Led organic social content planning and execution for 5-7 posts per week
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Supported graphic designer in execution of social-first content from a visual and copy perspective
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Wrote engaging copy for all social posts
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Built ongoing relationships with 20-30 influencers per month, work with fulfillment team to get product orders out according to content goals
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Managed and engaged community via comment responses and outreach
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Scheduled content to optimize performance according to KPI goals
images right: screenshots of @goplantx
SAMPLE CONTENT:
CAPTION:
Sure, eggs are a breakfast staple for those who don’t lead a #plantbased lifestyle. But have you tried @justegg yet?
CAPTION:
The hardest (but tastiest!) decision you’ll make all week?! Deciding which of these #plantbased cheeseburgers to try!
CAPTION:
Cauliflower = the *real* MVP. What’s your all-time favorite cauliflower recipe?!
CAPTION:
Hear us out: you don’t need a birthday to enjoy #plantbased Funfetti Pancakes.
CAPTION:
Let us introduce you to five #plantbased cooking hacks you never knew you needed.
Which cooking hack will you be trying out?! Let us know below 👇






