OMA FERTILITY
september 2022 - june 2023
RESPONSIBILITIES:
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Led organic social content planning and execution for 3-5 posts per week
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Researched and wrote engaging copy for all educational social posts and graphics
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Managed and engaged community via comment responses and outreach
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Scheduled content to optimize performance according to KPI goals
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Built client-facing monthly reports, ensuring accurate data and translating metrics into actionable go-forward growth plans
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Activated the IVF community through UGC outreach and reposting of real people’s TTC stories
images right: screenshots of @oma.fertility
SAMPLE CONTENT:
CAPTION:
A kind word can mean the world to someone who is struggling with infertility.
CAPTION:
Raise your hand 🙋♀️ in the comments below if a friend or family member ever responded with, “You can have my kids” when you shared your fertility challenges with them.
CAPTION:
Egg freezing provides you with the freedom to plan your family on *your* terms.
CAPTION:
IUI and IVF are two distinct fertility treatment options. The one thing they both have in common? At Oma Fertility, they’re affordable, innovative, and will improve the odds of growing your family.
CAPTION:
The news of a friend’s pregnancy can bring up feelings of joy, sadness, envy, and everything in-between.
We’re here to remind you that there’s no wrong or right way to feel.